In today’s fast-paced digital era, videos have emerged as the favored form of media for netizens across the globe. The ever-increasing desire for high-quality videos in our modern society has prompted numerous businesses to utilize them as a means to achieve growth, generate revenue, and expand their operations.
More and more SME (small- and medium-sized enterprises) businesses have started incorporating videos in their long-term marketing strategy. However, it’s the marketer’s role to understand the target audience and come up with the best video creation idea for the business.
Additionally, it is crucial for the marketer to ensure that the animator effectively incorporates innovative video concepts that showcase the business’s product or service as superior within the market.
“According to research, an estimated 83.3% of internet users in the US had access to online video content in 2020. Also, in the US, about 85% of the internet audience watches online videos in their free time.”
This is why businesses are eager to know the tricks and ways to start using videos for business. And, below are a few most simple and efficient ways to do that.
1. Creating Videos For Social Media Platforms
Social media is considered the best advancement of the internet. Whether it’s entertainment, interaction, apps, games, or the successful promotion of various businesses, social media has always come up as the ultimate source of engagement. That said, multiple businesses have started utilizing the power and potential of social media to lure more customers and ensure their loyalty. Click here for more details: Deepbrain ai.
Easily create videos for your social media channels using video editing software or popular online video editing tools and services. Share these videos on major social media networks like Twitter, Instagram, Facebook, Snapchat, Pinterest, and more to increase your business’s visibility and gain recognition from millions of viewers. Remember to make your videos relevant, interesting, and captivating, regardless of the concept.
2. Video-Based Social Networking Platforms
In the modern world of social networking, on-demand video websites have become a popular concept. The videos shared by numerous bloggers have once again impacted consumers’ purchasing habits.
YouTube, being one of the leading on-demand video platforms, offers immense prospects for businesses across the globe to promote their products and services and drive growth. Numerous startups have already utilized YouTube to showcase their brand’s promotional videos, resulting in substantial shares and engagement.
3. Business Explainer Videos
Explainer videos are short (less than a minute), engaging, funny, and commercially animated videos. On average, the explainer videos can either be about a minute or one and a half minutes in length. These videos can be made these days using explainer video creator online tools with pre-built templates to provide information about the business’s specific product or service.
These videos serve a dual purpose of enticing businesses’ desired audience while also providing them with information about the product offerings. Additionally, the explainer videos foster a sense of curiosity among the viewers, driving them to seek further knowledge about your brand or product.
4. Commercial Videos
Commercial videos have become an integral part of our lives for quite some time. However, they have now evolved into concise videos with an immense appeal, utilizing swift and targeted themes.
These videos are utilized by businesses to increase awareness of either their specific product or their brand as a whole. They can range from YouTube advertisements and social media sharing to broadcast commercials.
5. Webinars
Webinars have proven to be highly effective video workshops conducted over the internet. They can be conducted in three formats: live, recorded, or hybrid. In many countries, webinars are used as a tool to educate potential customers about specific aspects related to a particular product. Among the various formats, live webinars are considered the most impactful as they allow for direct interaction with the target audience, fostering exclusive engagement and building strong connections.
Afterwards, the webinar has the ability to disseminate information about a product in an informative manner rather than a promotional one. Additionally, startup companies can utilize webinars to educate potential customers on how to effectively utilize a product or service, as well as how to enhance it.
6. Animated Videos
Animated videos allow businesses to effectively present their products, ideas, or concepts in a captivating manner. By captivating viewers with visually stimulating content, animated videos create a strong connection between the audience and the message being conveyed.
Animated videos have the ability to create a strong connection between potential customers and a specific product, making them highly effective for IT companies and services. Additionally, they are perfect for branding strategies. By utilizing similar themes, colors, and styles, a business video can seamlessly integrate into marketing efforts without any complications.
7. Live Action Explainer Videos For Business
These videos have demonstrated their value in explaining products or services that are excessively intricate to comprehend.
Live-action explainer videos are an incredibly effective medium for businesses to connect with their audience, creating strong connections.
The truth is, individuals genuinely enjoy observing others because it allows them to form an emotional bond that is essential and impactful for storytelling.
8. Branded Video Content
The most effective videos for businesses are those that fall under the category of exclusive media. These videos typically last for about 60 seconds and are specifically designed to target the primary audience. They do not contain any depiction or reference to a particular product or company.
For instance, you have the ability to create a brief narrative video without any explicit reference to your product or service. The viewers will instinctively recognize its association with their brand or business.
9. Live Video Streaming
Live video streaming and podcasting have become popular trends in 2023-2024. Many individuals are creating live videos, providing businesses with an opportunity to promote their products or services. The key advantage of live video streaming is its ability to build trust among the target audience and increase engagement.
By allowing businesses to directly share valuable content, insights, and stories with their audience, podcasting becomes a potent tool for driving engagement. Regular episodes help businesses establish thought leadership, build a devoted community, and cultivate stronger connections with their listeners.
In an increasingly digital world, podcasts provide a personal touch that enables companies to express their brand personality, tackle customer pain points, and foster meaningful conversations. Moreover, the convenience of on-demand listening caters to busy professionals and consumers, ultimately boosting brand visibility and loyalty.
10. Creating Testimonial Videos
To establish trust with their audience through videos, businesses should consider utilizing testimonial videos. These videos feature customers sharing their personal experiences with a particular product or service offered by the brand.
It is undeniable that blending testimonials with explainer videos has become a popular marketing strategy for businesses, as it effectively attracts a large number of customers.
Final Thoughts
Various types of videos serve different purposes for businesses. Your company can utilize videos to promote products or services, increase brand recognition, and provide educational content to customers through tutorials and guides.
